Competitor & Pricing Analysis

Evaluation of the Italian canine supplement market to inform retail pricing for two nutrivetpet products launched on the Shopify store.

Mapped over 20 competing products across channels — capturing formulation, active ingredients, patents, format, €/unit, €/g and distribution.

Output: a positioning map and margin calculator that grounded the final retail price in both competitive context and landed-cost reality, rather than intuition.